As a full-service agency, we put the emphasis on service. We offer a personalized approach to doing business, from building relationships to developing marketing plans to fit your center’s budget and needs. We see the big picture and handle even the smallest details, with a wide range of capabilities to cover all of your shopping center advertising, marketing and public relations needs.
Incentive-based direct mail programs get results for shopping centers of every size and type, from enclosed regional malls to small specialty centers. Effective and trackable, they generate traffic and sales during key retail seasons and can be tailored to meet just about any size budget, from a custom campaign to a cost-efficient shared program. Other options for seasonal marketing programs include print ads, on-site signage, tenant directories and other collaterals.
Some of the country’s most prominent shopping center owners and developers rely on Dodier & Company for corporate identity campaigns and leasing support materials, including:
Building shopper loyalty among ethnic groups requires effective communication. Dodier & Company is an industry leader in providing comprehensive Spanish language campaigns for shopping centers nationwide.
Creative solutions begin with an understanding of your center. We spend time evaluating your tenant mix, local media and market demographics to establish an effective strategy to help you reach your goals.
Dodier & Company has a tenant database of more than 3,300 national, regional and local retailers with which we have built relationships throughout the years. This means increased merchant participation for your programs.
After each program, we conduct tenant surveys to track the results for each participating retailer and the shopping center as a whole, then provide you with a full program recap.
Choosing the right media for your message is important, and sometimes that means a TV or Radio campaign. Dodier & Company’s expertise in media planning and creative execution means we’ll make sure your media dollars are spent wisely.
In the competitive real estate marketplace, it’s important to know how to cut through the clutter and grab the media’s attention. Whether you have a groundbreaking to announce or have something to say about an industry trend, Dodier & Company can help you get the attention you deserve. As a marketing specialist in the retail real estate industry, Dodier & Company is a trusted resource for pertinent media outlets, from the local press to national shopping center trades, from print publications to on-line websites. Identifying the right media outlet and the right reporter for your story is crucial to getting coverage. That’s where we come in. As an indispensable part of a marketing campaign, PR can help your shopping center or retail real estate firm increase or sustain tenancy, increase traffic, generate community goodwill toward your project or company, and create a long-term influential image in the industry.
Our designers work to create online marketing strategies for our shopping center clients with dynamic, user-friendly websites. We help establish your visual presence and provide customers with an informative, interactive tool. And we manage and develop online newsletters, shopper e-blast programs and website updates.